I will introduce and argue for the importance of a cognitive state that I call /alief/. An alief is, to a reasonable approximation, an innate or habitual propensity to respond to an apparent stimulus in a particular way. I will provide reasons for thinking that much of our apparently "intentional" behavior is regulated by these sorts of automatic processes. Though we lack direct control over such processes, numerous strategies have been explored for regulating such responses through the redirection of attention, the cultivation of habit, and other mechanisms. I will explore a number of these strategies, drawing on traditional philosophical writings on this topic (including those of Plato, Aristotle, Descartes and Malebranche), as well contemporary discussions from the literature on anti-racism. [Optional Background Reading: "Alief and Belief in Action (and Reaction)" "Alief and Belief"]